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  What is Digital Marketing? Digital marketing is any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.  Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages and/or channels plays in reaching their ultimate goal.  Examples of Digital Marketing Assets In short, a digital marketing asset is any tool that you use online. Here are a few of the more common examples: Social Media Profiles Website Images and Video Content Blog Posts and eBooks Reviews and Customer Testimonials Branded Logos, Images, or Icons What is a Digita...